Company Ideas

1)   What is your business?

We sell high-end squash equipment at an affordable price

2)   Describe your business in one sentence

We sell high-end squash equipment at an affordable price to young squash players as well as professional athletes.

3)   Who is your target audience?

Professional squash players, young, up and coming squash players, athletes, coaches, recreational players.

4)   Who are your competitors?

Sports World Ltd, Sports and Games Ltd, independent sales persons (selling from home etc)

5)   What makes them better/worse than your product/service?

Sports World Ltd and Sports and Games Ltd, are both sporting goods stores which focus on many sports and therefore only have a small selection of squash equipment. Independent sales persons, however, suffer from a lack of advertising and resources to compete in the market.

These following questions might seem silly, but their purpose is to help generate ideas.

1)   How do you want your image to be seen in two years?

We want this company to grow locally as the number one sporting goods store for squash equipment in Trinidad and Tobago.

2)   If your company was an animal, what animal would it be and why?

A lion cub because we need time to grow, but when we grow we will rule the industry.

3)   If your company/brand was a person, who would it be and why?

Lionel Messi because he loves what he does and is the best in the world.

4)   If your company/brand was an object, what would it be?

A new Rolex watch.

5)   If your customer was a cartoon character, who would it be?

Peter, from family guy because he does what he likes to do and doesn’t care what people think.