Logo Analysis

 

The Express Clothing logo is a very unique and well-crafted logo as it defines the type of personality of the person who wears their brand. Their main symbol, the lion, signifies strength, pride and power, which is exactly the type of statement people try to make when wearing this brand.

The Nike logo has been around for decades and has single handedly become one of the most influential brands in the world of sport. The logo is very simple which makes it a very effective and powerful logo. Their trademark “Nike Swoosh” is usually the first image that comes to mind when a person thinks about Nike. The genius behind this logo is that no matter the size, a person can still relate this image to the company.

"Arm and Hammer" is a company which first started out as a baking soda company and branched through out the years to areas like toothpaste, detergent and cleaning products. One of the interesting facts about this company's logo is that it is a visual representation to the company name as it is literally an arm holding a hammer.

 

Kentucky Fried Chicken, abbreviated as KFC is a world wide franchise who has made a significant impact in the fast food industry. KFC is able to manipulate the market by having a great company logo. The logo of the "Cornel" gives a personal touch to the brand and leaves a sense of culture and history upon the company.

The Polo Ralph Lauren brand is an upper class brand that can be depicted in their choice of logo. By simply putting their logo as a man playing the sport of polo “Ralph Lauren” is able to pin point their target market without saying a word. Through out the years there have been many duplicates by companies who create a logo that is very similar, however, they are easy to spot and “Ralph Lauren’s” quality clothing is very hard to match.